It's interesting to watch how Apple marketing - at least on some products - has become increasingly technical over time. It was certainly rarer to see them expl

It's interesting to watch how Apple marketing - at least on some products - has become increasingly technical over time. It was certainly rarer to see them explaining the intricacies of a file system - the cost of retrieving the size of files within a directory, etc - in, say, 2001 or 2011. They've gone from "here are five colors you can chose from" to, in some cases, something almost approaching an lwn article.