3 ms·

I agree design is important...but wouldn't someone with a background in business or software make more sense?

• ratsbane 16y ago
  Steve Jobs is, more than anything else, a designer. He studied calligraphy in college and has said an understanding that gave him was the most important lesson he got from school. He has arguably made much better business decisions than the business experts (e.g., Scully) Apple replaced him with. It's reasonable to think Ive might replace Jobs.
  • lotusleaf1987 16y ago
    I stand corrected. I've always been an Ive fan, I just never really imagined him as a replacement for Jobs. I always thought Cook would.
• ugh 16y ago
  Why that? Apple is as much about hardware as they are about software. Business doesn’t make all that much sense to me. A MBA as Job’s replacement? Doesn’t sound right at all.
• derefr 16y ago
  Apple is an industrial design company. The one thing they make, that they can't outsource or rely on anyone else to provide for them, is the pieces of metal, plastic and and glass that slot in the chips and run the software. Everything else they do is an extension of that—they're only a software company at all so they can guarantee their hardware will provide a streamlined, unified experience. Apple needs top-down control for their products in the same way movies need directors. That control is more central to making Apple money than any aspect of business. Thus, that control should be at the top of the executive pyramid; if Ive isn't a businessman, then he can rely on an advisor who is—but if he wasn't a designer, he probably wouldn't let one override his business ideas in the name of design.