That's simple psychology- take the poor and downtrodden, give them a scapegoat for their problems (liberals), someone to feel morally superior to (everyone but

That's simple psychology- take the poor and downtrodden, give them a scapegoat for their problems (liberals), someone to feel morally superior to (everyone but poor, downtrodden GOP voters), and sprinkle the whole thing with Prosperity Gospel Christianity and poof instant voter base.