Well, people have always manipulated how they look, through cosmetics, clothing, etc. This is just the latest technique. Whether this is a good thing or not is

Well, people have always manipulated how they look, through cosmetics, clothing, etc. This is just the latest technique. Whether this is a good thing or not isn't a new question. My answer is, it's a normal and OK thing. However (as before) it can be taken to extremes or used for fraud. Obviously, these aren't good things. It's new, too, so it will take some time for us to learn the limits of good taste and good judgement and for norms to develop.