There is absolutely nothing about methodology on the ASCI site. Here is their official commentary on the results: http://www.theacsi.org/index.php?option=com_co

There is absolutely nothing about methodology on the ASCI site. Here is their official commentary on the results: http://www.theacsi.org/index.php?option=com_content&task=view&id=220&Itemid=236 http://www.theacsi.org/index.php?option=com_content&task... The MSNBC pretty much lifts sentences from there. This is a bigger picture summary of how other industries fare to give some perspective: http://www.theacsi.org/images/stories/ACSI_TREE_07_10.pdf http://www.theacsi.org/images/stories/ACSI_TREE_07_10.pdf It's hard to tell if these findings really mean anything, since this is social media's first year on the survey. And without more information, it's hard to say if a direct comparison across industries even makes sense.