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> consumers (especially kids) didn't want "department store brand" clothing from Sears/JCPenney because they were "uncool" FWIW all my clothes were from Sears
by damnstraight 9y ago
> consumers (especially kids) didn't want "department store brand" clothing from Sears/JCPenney because they were "uncool"
FWIW all my clothes were from Sears and JCPenney, my taste be damned. I know a lot of other kids my age (grew up in the 90s and 00s) were the same way, at least until quality tanked in the mid 00s.
- bluedino 9y agoYou might not have been 'cool' but you were a step above the kids who's "mommas shopped at Kmart"
- damnstraight 9y agoActually (I got clothes there too) I wouldn't say the quality was much worse. The shirts, underwear, socks, etc were all fine for a kid. Nonetheless, I had those quality jeans—you're absolutely right.
- WalterBright 9y agoI still buy my jeans from JCPenny. Of course, I never was cool and still ain't.
- jasode 9y agoThese days, a store brand of clothes with respectable cachet is "Kirkland" from Costco. Basics like Kirkland jeans, underwear, sweatshirts, etc. I don't know if the kids like them, but a lot of adults wear Kirkland with pride. (Sort of like a billionaire driving an ecogreen Toyota Prius... an adult wearing Kirkland as a badge signaling "I shop at Costco which means I can afford Ralph Lauren but I'm smart enough to know that Kirkland is better quality for the money.")
- turk184 9y agoI have pants from Kirkland mainly because I'm too lazy and too tired to go to another store and pay more for the same stupid thing. It's not like Kohl's or JCPenney carries some special brand cachet anyways. Guess jeans? Nobody cares!