I am always disappointed at the lack of effort put into discussing what "launch early" really means. For example, let's say you're making a Word Processor[0]. S

I am always disappointed at the lack of effort put into discussing what "launch early" really means. For example, let's say you're making a Word Processor[0]. Surely, putting up nothing more than a download page where people can Stripe their $10 for a copy is not sufficient. There must be a lot more to the story, because there are a lot of projects that have done just that and have gone nowhere. It's always made to sound like you can "just launch now". But there must be some sort of apparatus in place to promote the product and take advantage of the attention given to the product. Constructing this apparatus must be a significant undertaking, or else more people would do it. So one can't "just" launch. There is still significant work to do up front, it just might not necessarily be programming of your product. [0] Just for example. Call it, "consumer-oriented software", rather than any sort of SaaS or open-source library or any other sort of software offering.