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I like the idea of 'trendcasting' with a social element enought to have invested in the area repeatedly, so I was intrigued by your post. Unfortunately, I was
by Shooter 19y ago
I like the idea of 'trendcasting' with a social element enought to have invested in the area repeatedly, so I was intrigued by your post. Unfortunately, I was disappointed in your implementation as it is now. I'm sure my criticisms are biased by my experiences (and what I'm actively looking to invest in), but I think you're not delivering on your promise or potential in this area. If you're happy with what you have, please ignore the ramblings of this grumpy old man. I think if you place social suggestions at the heart of the service it just becomes another social news site. You essentially end up with a different face on a Digg-style site, in a way, which opens itself up to gaming of the system and takes the focus away from actual trend identification and forecasting data.
Instead of a social news remake, you could become something that actually gleans insight from social data without overt promotion/edoption by individuals. People are looking for insights about trends, but they don't just want a data dump or a shill-fest. The "Soap Box" should be small or nonexistent in such a service. When you're talking about trend identification and forecasting, most customers want some degree of editorial analysis (Springwise, Teentracking focus groups, etc.) and/or some type of meta-analysis based on aggregate data, such as search data (Yahoo Buzz, Google Trends) and/or to have the tools to do an analysis for themselves (more advanced tools with NLP/ML features), possibly within a specific medium (forums, email, blogs, search, SMS, etc.) or verticals (retail investing, public relations, etc.) There is a huge market opportunity in finding sweet spots in these 'trendcasting' areas...and there is enough room for many profitable companies. I'm disappointed that there are relatively few companies that seem to be attacking the gaps, yet there are so many different takes on "me too" companies that draw from the trend and forecasting toolset (social news, reputation management, etc. as standalone services.) Why not go after the value-added services and niches and really make some money? How do you plan to make money? [Advertising?!?]
Your design looks professional, but it is very busy and makes it difficult to really get a feel for what it does and how it all works. I think if you want your site to work well in its current 'edopter' implementation, you should focus more on simplifying the interface.
- matthewer 19y agoWow, great feedback. Thanks! Let me try and address some of your points. "I think if you place social suggestions at the heart of the service it just becomes another social news site." I agree. We focused on this first because having user input is important to us. We strongly want to avoid becoming a digg or reddit clone, but at the same time we want to avoid being based only on science and mining the data from other sources. “When you're talking about trend identification and forecasting, most customers want some degree of editorial analysis (Springwise, Teentracking focus groups, etc.) and/or some type of meta-analysis based on aggregate data, such as search data (Yahoo Buzz, Google Trends)” I totally agree. Our system balances our users opinions with data from outside sources (we call this the X-factor.) By combining the two data streams we are able to get (imho) the best of both worlds. As I said, the front end for the users took up a lot of time; however, we are working hard on refining our algorithm and adding more sources. We want to combine the data driven resources of a Nielsen with the forward thinking early adopters of a “look-look’ (http://www.look-look.com/ http://www.look-look.com/) “How do you plan to make money?” We want to connect our users with businesses. Users can trade points for products and opportunities from the right sponsors. Someone who is into sports could have an opportunity to try out the newest snowboard. We are working on this part of the site, but expect it to be up with in a month. Sneak peak: http://edopter.com/showcase/ http://edopter.com/showcase/ Thanks for the feedback. These are some great ideas, and will work on making things more clear on the site.