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How would the Humble Indy Bundle sale have fared had they done things differently? This study suggests that it was wise of the Indy guys to give part of the pu
by jcl 16y ago
How would the Humble Indy Bundle sale have fared had they done things differently? This study suggests that it was wise of the Indy guys to give part of the purchase price to charity, as it encourages people to pay more on average.
However, the study also theorizes that the reason people pay more is that they don't want to appear uncharitable. Presumably the anonymity of the internet would reduce this motivation, relative to the study's souvenir stand.
- coryl 16y agoThe indy bundle had a marketing appeal to it in that they were indy developers (not a big corporation), and that they were giving to charity. They had a ton of press coverage because of this, and not for any other reason in particular (the game bundle selection was OK). I think short term factors like media coverage skew results. How effective would the next Indy bundle be? And the one after that? And after that? It would be a fallacy to then say that as sales and donations dropped, consumer behavior somehow changed.
- ido 16y agothe game bundle selection was OK At least 2 of the games (world of goo and braid) were some of the best known and most highly acclaimed indie games of the past 5 years. 4 of the games (Aquaria, Gish, World of Goo & Braid) were IGF winners. These were not your run-of-the-mill indies, they were already profitable and well known games before it.