"We plan to make this more granular in the future, for those of you who want to see, say, house ads in the sidebar, but not third-party advertising that contain

"We plan to make this more granular in the future, for those of you who want to see, say, house ads in the sidebar, but not third-party advertising that contains autoplaying Flash." Why on earth would they require users to pay for better targeted ads? If ads target me better, the net effect is more money for them. It just seems like a bad business idea to require that customers pay for something that ultimately makes the company more money.