Agreed. I did find this on one of the pages however: "Tiny electronics contained in the flexible snap tag connect the Jacquard Threads in the jacket’s cuff to

Agreed. I did find this on one of the pages however: "Tiny electronics contained in the flexible snap tag connect the Jacquard Threads in the jacket’s cuff to your mobile device. The snap tag lets you know about incoming information, like a phone call, by giving you light and haptic feedback. Inspired by a strap that you would see on a cuff, it looks and feels like it’s a part of the jacket. The tag also houses the battery which can last up to 2 weeks between USB charges."