"Do things that don’t scale" -- The essential of the essential IMHO. Intuitively, it sounds nonsense. After all, who what to build an unscalable business. But h

"Do things that don’t scale" -- The essential of the essential IMHO. Intuitively, it sounds nonsense. After all, who what to build an unscalable business. But having been working on my super early stage startup for a while, I realise this is the biggest wisdom I gain during the process. Sometimes I feel stressed on spending too much time on things like manually solving problems for my potential customers and even helping my once potential co-founder, who now formed another startup of his own, with his problems. But now looking back, the time I spend is not in vain. I gained lots of hand-on experience on what things do and don't work. Not to mention, valuable feedbacks and friendship are something I think I won't get it if I focus on something otherwise.