4 ms·
I'm not an expert, grain of salt, etc. But to me, this is the responsibility of different funnels. Have your most generic marketing info- your landing page, et
by quaunaut 9y ago
I'm not an expert, grain of salt, etc.
But to me, this is the responsibility of different funnels. Have your most generic marketing info- your landing page, etc- apply to just about anyone, but make your resources that reach out to the accessibility community target them exclusively. They won't be offended/disturbed when they see that you can be used more generically, and if it's truly solving a need for them they'll sign up generally based on your targeted outreach anyway.
- gnicholas 9y agoWe are actually in the process of redesigning our website (currently a single page) to have a generic landing page and three silos. This allows us to refer to educational/accessibility benefits when speaking to one audience and speed-reading benefits when talking to other audiences. Thanks for reaffirming this change, which we've poured a lot of time into!