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The problem I have with valuing A/B testing over the visionary is that A/B testing is a tool, not a purpose. The lean startup movement is everywhere and I keep
by AmberShah 16y ago
The problem I have with valuing A/B testing over the visionary is that A/B testing is a tool, not a purpose. The lean startup movement is everywhere and I keep seeing newbies coming onto the scene, reading a few articles and going "I don't really have an idea or a passion, but I'm going to A/B test my way to $1M business all by myself. But wait... how do I start?"
It takes vision to decide what business to start and passion to follow it through and creativity to figure out what to try next. A/B tests -are- useful and they do have a prominent place in a business but please let's not pretend that's all it takes to build and grow a successful business. Look around at the founders of both VC backed and bootstrapped successful businesses and the common threads are much more about passion and persistence than the ability to A/B test.