This 100%. The customers are completely out of scope in this article. They are are essential. You're not engineering stuff just because the CEO of the company l

This 100%. The customers are completely out of scope in this article. They are are essential. You're not engineering stuff just because the CEO of the company likes it. You're doing it because you can add value to your customers. This should always be priority #1, because otherwise you might as well drop everything and go home.