If you want to sum it up as marketing, do so. Of course you have to do "marketing & sales" for yourself. IMHO passion is the foundation. All of these things tu

If you want to sum it up as marketing, do so. Of course you have to do "marketing & sales" for yourself. IMHO passion is the foundation. All of these things turn out as aspired if you have the passion to pursue your goal even in times in which you don't have success, mess up/fail, etc. It can also be the passion for success. At least you need ambition.