11 ms·

Sort of off topic but what has happened to the web design team at Apple? Their landing pages used to be extremely pleasant to read but by now I often struggle t

Sort of off topic but what has happened to the web design team at Apple? Their landing pages used to be extremely pleasant to read but by now I often struggle to read their headlines. The blurred background with text on top is not easy on my eyes at all. Perhaps my eyes are starting to go bad... Their page for the new iPhone had the same issues. In my opinion their web designs has gone down hill this year.

samstave 9y ago
Hipsterism is a thing, apple may hold a patent on it.
agildehaus 9y ago
Plus there's obvious rendering problems with the site's nav on Chrome. Made obvious when you click that little bag icon at the very right of the nav. I'm convinced they don't bother to visit the site on anything but Safari anymore.
- briandear 9y ago
  To be fair, a large number of sites seem to never visit their sites on Safari. Have a look at the Javascript console when using Safari. All sorts of small issues that are simple fixes but they get ignored, especially when it comes to javascript embeds such as help desk widgets.
- systoll 9y ago
  That only affects people with 'experimental web platform features' turned on in chrome://flags. Apple is using 'backdrop-filter' in its CSS. Safari's the only browser to support it ATM, but it degrades gracefully. If you have that flag set, though, chrome lets you see their half-finished implementation.
madeofpalk 9y ago
Yeah, this page isn't the best example, but they're still killing it with the product pages https://www.apple.com/iphone-x/ https://www.apple.com/iphone-x/ https://www.apple.com/iphone-8/ https://www.apple.com/iphone-8/
- oneeyedpigeon 9y ago
  They still have that janky scrolling which degrades the experience, for me.
- metafunctor 9y ago
  I don't like the look of these pages. Parallax on everything makes it feel like it's 2010 all over again.
- kccqzy 9y ago
  It’s funny that I can’t even scroll the iPhone 8 Plus landing page at 60fps on an iPhone 8 Plus.
  - Vinkekatten 9y ago
    2017 15" decked out macbook pro here. Not all that smooth.
outoftacos 9y ago
We’re in the phase where low contrast and fuzz is hip again, just give it 18 months
nu11p01n73R 9y ago
Took some time to realise that "Available 9.25" meant 25th September. The box looked more like a disabled button.
- smcleod 9y ago
  Yes, American dates are confusing and illogical at the best of times, I wish America would standardise on the international ascending order date style of 25/09/2017.
  - petercooper 9y ago
    I hope we'd all standardize on the opposite: 2017-09-25.. it sorts properly when used in file and document names :-)
    - deleted 9y ago
      [deleted]
    - tonyedgecombe 9y ago
      and there is no ambiguity, does 6/7/2017 mean 6th July or 7th June?
      - petercooper 9y ago
        Yeah, I thought about that as I was writing my comment and realized that's why I always write "back to front dates" with dashes instead of slashes. I think it's probably because I always use that format in filenames and slashes feel like a very bad idea there ;-)
        ninjaoxygen 9y ago
        Yes, it would be so great if there could be a standard for dates formatted this way. It would have to be called something awesome like ISO 8601! ;-) That is definitely also my preferred format, everything just sorts naturally then. Not so in love with the 2017-09-25T12:00 format as it does not work for filenames on my OS.
alainchabat 9y ago
It looks like a theme from themeforest. They must have had a tight deadline
tangue 9y ago
I had the same impression and check some older pages : https://www.apple.com/itunes/ https://www.apple.com/itunes/ and https://www.apple.com/final-cut-pro/ https://www.apple.com/final-cut-pro/ The main changes are : - JS triggered animation (webagencies do love this ). - San Francisco instead of Myriad as a font
- mcjiggerlog 9y ago
  Those pages are so much more readable and responsive. Scrolling is not smooth at all on the OP.
jasonmaydie 9y ago
They succumbed to the insidious parallax scrolling website syndrome that has been plaguing almost all the corporate website these days

samstave 9y ago

Hipsterism is a thing, apple may hold a patent on it.

agildehaus 9y ago

Plus there's obvious rendering problems with the site's nav on Chrome. Made obvious when you click that little bag icon at the very right of the nav. I'm convinced they don't bother to visit the site on anything but Safari anymore.

briandear 9y ago
To be fair, a large number of sites seem to never visit their sites on Safari. Have a look at the Javascript console when using Safari. All sorts of small issues that are simple fixes but they get ignored, especially when it comes to javascript embeds such as help desk widgets.
systoll 9y ago
That only affects people with 'experimental web platform features' turned on in chrome://flags. Apple is using 'backdrop-filter' in its CSS. Safari's the only browser to support it ATM, but it degrades gracefully. If you have that flag set, though, chrome lets you see their half-finished implementation.

madeofpalk 9y ago

Yeah, this page isn't the best example, but they're still killing it with the product pages https://www.apple.com/iphone-x/ https://www.apple.com/iphone-x/ https://www.apple.com/iphone-8/ https://www.apple.com/iphone-8/

oneeyedpigeon 9y ago
They still have that janky scrolling which degrades the experience, for me.
metafunctor 9y ago
I don't like the look of these pages. Parallax on everything makes it feel like it's 2010 all over again.
kccqzy 9y ago
It’s funny that I can’t even scroll the iPhone 8 Plus landing page at 60fps on an iPhone 8 Plus.
- Vinkekatten 9y ago
  2017 15" decked out macbook pro here. Not all that smooth.

outoftacos 9y ago

We’re in the phase where low contrast and fuzz is hip again, just give it 18 months

nu11p01n73R 9y ago

Took some time to realise that "Available 9.25" meant 25th September. The box looked more like a disabled button.

smcleod 9y ago
Yes, American dates are confusing and illogical at the best of times, I wish America would standardise on the international ascending order date style of 25/09/2017.
- petercooper 9y ago
  I hope we'd all standardize on the opposite: 2017-09-25.. it sorts properly when used in file and document names :-)
  - deleted 9y ago
    [deleted]
  - tonyedgecombe 9y ago
    and there is no ambiguity, does 6/7/2017 mean 6th July or 7th June?
    - petercooper 9y ago
      Yeah, I thought about that as I was writing my comment and realized that's why I always write "back to front dates" with dashes instead of slashes. I think it's probably because I always use that format in filenames and slashes feel like a very bad idea there ;-)
      - ninjaoxygen 9y ago
        Yes, it would be so great if there could be a standard for dates formatted this way. It would have to be called something awesome like ISO 8601! ;-) That is definitely also my preferred format, everything just sorts naturally then. Not so in love with the 2017-09-25T12:00 format as it does not work for filenames on my OS.

alainchabat 9y ago

It looks like a theme from themeforest. They must have had a tight deadline

tangue 9y ago

I had the same impression and check some older pages : https://www.apple.com/itunes/ https://www.apple.com/itunes/ and https://www.apple.com/final-cut-pro/ https://www.apple.com/final-cut-pro/ The main changes are : - JS triggered animation (webagencies do love this ). - San Francisco instead of Myriad as a font

mcjiggerlog 9y ago
Those pages are so much more readable and responsive. Scrolling is not smooth at all on the OP.

jasonmaydie 9y ago

They succumbed to the insidious parallax scrolling website syndrome that has been plaguing almost all the corporate website these days