> You can't just throw money for top skill. There comes a point when you're offered so much money that you're not motivated by the thing that you're doing but

> You can't just throw money for top skill. There comes a point when you're offered so much money that you're not motivated by the thing that you're doing but rather by the performance bonus you're trying to earn, or by the amount you're going to increase the share price by. Does that lead to the same outcome as having a very passionate person instead? Maybe, maybe not, but if you're peddling advertising you probably haven't got much else to offer people other than money.