I agree with you, image resizing is simple enough that an average programmer can get it done. The reason we are offering it, is because it fits very naturally w

I agree with you, image resizing is simple enough that an average programmer can get it done. The reason we are offering it, is because it fits very naturally with our architecture, and people who handle video through us will probably also like us to handle their images. We do a few tricky things so. HTML5 multi uploading is one of them. We actually start resizing images as they come in, that means by the time you are done uploading 100 images, we are done resizing them. Another thing is upload progress without flash, that will usually require a custom-compiled web server of some sort. And there is meta data extraction and uploading to S3. If you just need a fraction of all of that, sure - we have little to offer. But we'll try even harder to make people regret their decision to "build it themselves" in the future : ). Let me know how far you get this afternoon! Edit: Our pricing will go down substantially. We basically decided to launch with the highest price we may get away with in order to go down with pricing over time instead of up.