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I'm always curious to know why every startup launches with a "Most Popular" plan. Isn't that lying to your customers?
by grep 16y ago
I'm always curious to know why every startup launches with a "Most Popular" plan.
Isn't that lying to your customers?
- jgrahamc 16y agoI'm wondering if something that said "Best Value" would be most honest. Or similar remove the "Most Popular" wording and just make that option bigger. I suspect the answer to your 'wondering' is that the startups have copied what 37 Signals is doing.
- icey 16y agoI personally think that "Best Value" is better verbiage anyways. When the news about the economy is consistently bad, you can catch people's attention with the promise of value or savings.
- jorangreef 16y agoIf one plan is "Best Value", it implies the others are not. "Most Popular" is right. It simplifies the decision-making process on behalf of the user. It leads and reassures and solves the "what do other people choose" problem.
- gwoo 16y agoYou are your first customer. So, the "Most Popular" plan should be the one you would choose for yourself.
- felixge 16y agoGood point. We also considered "Best Value", but that's only the case for the biggest plan. We finally decided to stick with "Most Popular" and not worry too much about it. But yeah, we might change that : )