I mean, you try out a bunch and you buy the one that feels the best. In order to try them you have to go to a store that sells mattresses. Sure all the technol

I mean, you try out a bunch and you buy the one that feels the best. In order to try them you have to go to a store that sells mattresses. Sure all the technology stuff is fake- we call that marketing. Do you need the latest in shoe technology to walk down the street? You do not. But people buy Nikes nevertheless.