3 ms·

Which makes it really hard for people who actually enjoy the products to talk about them. If I mention any brand name in my comments, it seems about 40%-50% of

• curun1r 9y ago
  I don't even understand why word of mouth would even be a thing when it comes to mattresses. People sleep differently and have different preferences when it comes to what they sleep on such that I can't see buying a mattress without first lying on it for a while. I recently bought one of the newish high-tech foam brands (not saying which one so no one accuses me of shilling), but only after going into one of their showrooms and spending a couple of hours testing out the various options. The only thing I looked at reviews to determine was what the return process was like, and for that you really need to look for user-generated content sites like Yelp rather than people with their own review sites since the return process for a demo model won't be representative.
• resu_nimda 9y ago
  To be fair, publishing something online is not quite the same as traditional word of mouth, which is shared between friends that know and trust each other. It's a lot harder to discern the biases and motives behind a post from an unknown person on the internet. Brought to you by Carl's Jr.
  • trapperkeeper74 9y ago
    $ecretary of $tate ;)
• Boothroid 9y ago
  They were doing this before the internet - giving stuff free to beautiful people to promote.