Their premise is pretty bad to, "let's make the internet new again" for a couple of days until every major brand and squatters take up everything decent again.

Their premise is pretty bad to, "let's make the internet new again" for a couple of days until every major brand and squatters take up everything decent again. It's still no .com which is still the default people will assume when trying to find your site based on a half memory of a web address.