That, plus a bit of over-reliance on the US Census Bureau's way of measuring new startup activity. It's now easier than ever for individuals (read: not register

That, plus a bit of over-reliance on the US Census Bureau's way of measuring new startup activity. It's now easier than ever for individuals (read: not registered businesses that reporting agencies typically count in their studies) to start up and run experimental ventures, especially online. (edit: typo)