I disagree with that quote he throws out at the end there about A/B testing not being able to construct things. Isn't that essentially what genetic algorithms

I disagree with that quote he throws out at the end there about A/B testing not being able to construct things. Isn't that essentially what genetic algorithms do? Granted, we don't use that sort of process to make a website because it would be slightly insane, but who knows? And even starting from one sub-optimal site, isn't arriving at some better, more refined experience a form of construction? If you're not discovering something unexpected or seeing something new form from A/B testing, I think that speaks more to your lack of imagination or unwillingness to try than it does some inherent limitation of testing.