> There is a very simple question here. How much cheaper is this lower quality food? That's the kicker -- it isn't. Some stuff is more expensive. E.g., Milka

> There is a very simple question here. How much cheaper is this lower quality food? That's the kicker -- it isn't. Some stuff is more expensive. E.g., Milka chocolate - 1 EUR in Germany is also 1 EUR in Bulgaria. But in Germany it's good and in Bulgaria, it's shit. So, the question should be: How much higher are the profit margins in Eastern Europe?