I believe root cause at this was (and still is, but reducing) information asymmetry. Before, it was much harder to have customer data (abstracted as nodes of gr

I believe root cause at this was (and still is, but reducing) information asymmetry. Before, it was much harder to have customer data (abstracted as nodes of graph) to exchange information. Changes in that information system now manifests in surprise over information that, previously thought identical products, are not identical by region.