You nailed it. The user cares about access to content. The user does not care about DRM. The user does not care about corporate interests. Ad blockers are proo

You nailed it. The user cares about access to content. The user does not care about DRM. The user does not care about corporate interests. Ad blockers are proof of this. The user wants what they want, and the people who provide that to them with the fewest hassles are the ones who win. Everyone needs to appreciate that "cost" is a gigantic hassle to most people, no matter how much money they have. The concept of owning their content is another big consideration for people, which is why we saw "rental" models for video streaming fail in the past compared to "ownership" models.