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It's funny how I intuitively noticed that all 3 were likely to be scams (or just unlikely to be shipped due to a team's inability to see it through to shipping)
by dictum 9y ago
It's funny how I intuitively noticed that all 3 were likely to be scams (or just unlikely to be shipped due to a team's inability to see it through to shipping) just from:
- a lack of consistent, high-quality brand identity; you can notice design tropes that a novice/underpaid graphic designer would use
- use of generic/non-exclusive stock photography (this woman - https://c1.iggcdn.com/indiegogo-media-prod-cld/image/upload/c_limit,f_auto,w_620/v1406857882/pgehjmdjsjzu0dmeoq5n.png https://c1.iggcdn.com/indiegogo-media-prod-cld/image/upload/... - is a meme: http://knowyourmeme.com/memes/ariane-the-overexposed-stock-photo-model http://knowyourmeme.com/memes/ariane-the-overexposed-stock-p...)
- plain kitsch: https://c1.iggcdn.com/indiegogo-media-prod-cld/image/upload/fl_progressive:semi,q_auto,f_auto,c_fill,w_695/v1451174493/apojpc3r3rzdmet6peax.png https://c1.iggcdn.com/indiegogo-media-prod-cld/image/upload/...
- qyv 9y agoIt's funny how we have been trained into thinking a product is sub-par because the team didn't spend a lot of money on marketing material.
- dictum 9y agoAt that stage, the product is its marketing. You're selling the promise, as there's no physical product to evaluate on your own, or widely available reviews of your product. When a company is really invested in a product, they put a lot of work on it, often worth much more the investment (in money, time, opportunity costs, mental energy etc). Scammers just want to pick the low hanging fruit. Good marketing can be inexpensive, but it's not easy. Perhaps it's pick 3 of: cheap, effective, tasteful, easy.
- rasz 9y agoreally? that tipped you off? not the fact the watch is breaking laws of physics (projecting black light), or shoes use display that doesnt exist? Both have been destroyed on EEVBlog and other technical forums in mere days of showing up on KS.