Uber sort of already experimented a reward system, but limited to customers who own Captial One credit card, at least in my experience. See [1]. They stopped th

Uber sort of already experimented a reward system, but limited to customers who own Captial One credit card, at least in my experience. See [1]. They stopped this but it was not a bad reward system when I was consistently using Uber for a while. 1: https://newsroom.uber.com/payment-rewards/ https://newsroom.uber.com/payment-rewards/