A 100% rating doesn't mean no one would think the movie is bad - it means no one who saw the movie thought it was bad. With the exception of critics, most peop

A 100% rating doesn't mean no one would think the movie is bad - it means no one who saw the movie thought it was bad. With the exception of critics, most people watch movies that they expect they will enjoy. If that movie meets or exceeds expectations, it'll be fresh. Through this perspective, the way to get a 100% Rotten Tomatoes rating isn't to make a bland, lowest-common-denominator film, attempting to appeal a little bit to everyone. Rather, it's to make a film that a small niche of people will be enthralled by, and market the film in such a way to attract that audience, and no other audience. --- Conversely, when a movie is rotten, it didn't merely fail the average viewer, it failed for the people who were excited to see exactly that movie.