> Because there’s nothing limiting this delivery channel to just a movie. In theory, the entire web experience could be encrypted using new layers of technology

> Because there’s nothing limiting this delivery channel to just a movie. In theory, the entire web experience could be encrypted using new layers of technology. Yes, that includes mandatory advertising. Mandatory. Advertising. Yes, on your screen. The principal shift here, to put the media companies in control instead of the user... How doesn't it ring alarm bells?! I find it puzzling that so many just wave away this possible dystopia that might become the Web.