I'm glad to hear this happens to someone else, haha. For me the biggest challenge was not to release the product though, but to keep working on it when no one i

I'm glad to hear this happens to someone else, haha. For me the biggest challenge was not to release the product though, but to keep working on it when no one is using it yet. Anyway, I think it's basically the same question of motivation. I was thinking about writing a short post on this. I suspect this whole agile culture with releasing crappy version 1 and iterating may be misleading for some people. For example, I've never heard of authors iterating their fiction book - they write it and sell it. If they don't sell right away, they may sell it later, so it's not an immediate failure. I think maybe this, at least partially, may be applied to the software world. Games and iPhone apps pretty much fall into this model. But maybe webapps could somehow do the same. The point is, I see nothing really wrong with this attitude of working hard for some time, but not wanting to continue to invest your time and energy into the product after its release. It maybe be good for some products, but bad for other. The real problem is the current trend towards iterations and continuous development, which may fool some people and make them unhappy.