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But if it's a different URL for each recipient then google will fetch each individual URL, for each email. So every URL will be opened exactly once, by the goog
by chatmasta 9y ago
But if it's a different URL for each recipient then google will fetch each individual URL, for each email. So every URL will be opened exactly once, by the google fetch that happens when the google server receives the email. The user will fetch the pixel from google cache. So how can you track open rates by pixel download when 100% of pixels are downloaded just one time?
It probably depends on email clients. If a desktop client fetches email direct from smtp then it will probably also fetch the pixel directly. So tracking all downloads after the first (by google) may yield some signal, albeit not for gmail web users.
- jaggederest 9y agoTry it. The various MSPs I use report to within a minute whether I open an email or not, and they do this effectively on Gmail and other clients as well. I see no way they could do this besides the tracking pixels they embed in email, which means that google does not prefetch, but I'd be happy to be proven wrong.
- viraptor 9y agoAre you sure they download when Gmail receives the email? I'm pretty sure it's on first use.