Unlike Google, Apple realized early on that they would need carrier support to get into the market at all. You only get that by having exclusives. Normally thes

Unlike Google, Apple realized early on that they would need carrier support to get into the market at all. You only get that by having exclusives. Normally these only last a year. Why 5 years? I don't know but I've heard that ATT was paying Apple part of the data subscriptions.