That whole article was pretty good. This was the most insightful part for me: > On the marketing side, we’ve learned that having a great story is as important

That whole article was pretty good. This was the most insightful part for me: > On the marketing side, we’ve learned that having a great story is as important as having a great product. As a small company, you need to connect with your customers on an emotional level as well as on the physical level of the product. We sell DODOcase’s exclusively online which means most of our customers are buying a product without ever touching it. To achieve sales in this way, its important that customers ‘want’ to buy into the story as well as the product.