What I'm saying is that movies that would otherwise be ignored might be achieving surprise popularity due to strong reviews on Rotten Tomatoes - Hidden Figures

What I'm saying is that movies that would otherwise be ignored might be achieving surprise popularity due to strong reviews on Rotten Tomatoes - Hidden Figures as a case in point. It was the #1 movie in America, not some obscure art film, which is the fate I would expect for such a subject, told in such a way. I think popularity followed from quality. Of course, any ol' movie labeled Star Wars will do well, by virtue of brand.