I have no idea how they see it, but I would like to point out that they're not the first to intentionally market themselves that way. UPS used the slogan "What

I have no idea how they see it, but I would like to point out that they're not the first to intentionally market themselves that way. UPS used the slogan "What can brown do for you?" for a while. Interestingly, they're in a related space.