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They missed what I consider to be the best logo in history: McDonalds. The ability to draw that one from memory would undoubtedly be at the top.
by mark-r 9y ago
They missed what I consider to be the best logo in history: McDonalds. The ability to draw that one from memory would undoubtedly be at the top.
- dguo 9y agoDitto for Nike.
- irrational 9y agoThat was my first thought too.
- amrrs 9y agoFor that matter, Logo of Apple and Audi are two things that are iconic and just floats on top of mind with no effort.
- will_brown 9y agoIt's funny you mention Audi before the Olympics' logo, though similar.
- josefdlange 9y agoOlympics' logo would be interesting to see, because I can't really think of the right color order. I doubt many people can.
- jghn 9y agoNot sure what this implies but I couldn't remember what the Audi logo looked like until I saw this post.
- bpicolo 9y agoCar brand logos in general are pretty iconic, because you see them all over.
- loceng 9y agoTesla comes to mind quickly and sharply - I assume the very positive feeling I associate with it makes it more vibrant to me.
- mark-r 9y agoI think it's more than that. They tend to be simple and monochromatic, since they need to be displayed on the car itself - that helps them to be memorable. My favorites are Infiniti and Toyota.
- LoSboccacc 9y agoArticle has Apple and surprisingly only 20% got it. I think the experiment ran with the hn population would give radically different results, but still, the claim that apple floats to mind without effort is just incompatible with the data as collected
- dingo_bat 9y agoI can only remember the apple, cannot recall which side it is bitten.
- stevula 9y agoLots of people would get the direction wrong.
- LoSboccacc 9y agoDoubtful. Examples like IKEA shows that people may recall the red M above stores instead of the yellow M on a red square from corporate or think the background white. Did the exercise mentally before checking on wiki and got the colors down right, but added McDonald written under it like in promotional material, so there’s that.
- a1371 9y agoLet's not be too sure about that. For Target, a lot of people forgot to put the name under the logo. Does McDonald's have a name with the logo? If so, where is the name? Also, what about capitalization? is Mcdonald's all lowercase, small-caps, or first letter uppercase? is the "D" upper case? Many people may write "MacDonald's" (notice the extra a) which is a common mistake given that the burgers are named "Big Mac" not "Big Mc". For Domino's a lot of people forgot the apostrophe. You also forgot that for McDonald's. What about the background color? is it white? red? blue? will people remember where the "registered" trademark is? These are all mistakes that push a drawing out of the "perfect" criteria.