I would put the video above the buy, as well as a static section with an little explanation. As well as something like step 1 - stick, step 2 - write, step 3 re

I would put the video above the buy, as well as a static section with an little explanation. As well as something like step 1 - stick, step 2 - write, step 3 remove/restick type thing. Emphasising that it can be easily removed front and centre is a must, that would be my first question once I got what it was. Also being able to get the product at a glance without a video would help. With the right images and writing I could get what the product does and decide if I would be interested in probably 10 seconds as opposed to having to watch a much longer video.