VC's respond to marketing. Founders use advertising language. Engineers annoyed. Words mean things, but words also have a context. execute means something diff

VC's respond to marketing. Founders use advertising language. Engineers annoyed. Words mean things, but words also have a context. execute means something different to a programmer than it does to a death row inmate. It's nice to imagine a world where there is only one true language that is sufficient for every case, but that's wrong.