I've wondered if the reasons why Apple changes their UX so much, in small and big ways, is so they the new phone becomes "your" phone. You're forced to learn ne

I've wondered if the reasons why Apple changes their UX so much, in small and big ways, is so they the new phone becomes "your" phone. You're forced to learn new swipes, taps, etc. Overtime the muscle memory makes other (and older) phones feel awkward. Often it doesn't seem like Apple needs to do this, but it could explain why.