> I think in almost every situation you shouldn't be spending a half-mil on a logo redesign. That's super excessive. How is that an excessive one-time marketin

> I think in almost every situation you shouldn't be spending a half-mil on a logo redesign. That's super excessive. How is that an excessive one-time marketing expense for a company with an annual revenue of $50 billion? That's 0.001% of revenue and is just a drop in the overall marketing budget. Engineers are quick to dismiss marketing and sales, but the reality is they are critical to any business. As much as we would like, technically superior products do not just sell themselves. It is especially funny because advertising is the bread and butter of two of the largest tech companies, Facebook and Google. As another poster said, this is creating a brand, not just a logo.