I agree the logo is bland and lame, but 500k for a firm to develop their new 'eye catching' identity seems roughly fair. They didn't pay 500k for a rectangle, t

I agree the logo is bland and lame, but 500k for a firm to develop their new 'eye catching' identity seems roughly fair. They didn't pay 500k for a rectangle, they paid 500k for essentially a new brand, and picked the lamest one (imo) Also look like companies like BAE, General Dynamics, Medco, and other fortune 100 companies, most of them are just text. How much do you think they paid for those logos? I mean literally anyone with a text editor can make one of these logos, but for branding it IS a 500k decision to make