I'm starting to believe that there isn't such a thing as reputation when it comes to news. Or rather, that low quality news has such little impact on readership

I'm starting to believe that there isn't such a thing as reputation when it comes to news. Or rather, that low quality news has such little impact on readership due the strategic nature of news reading (e.g. even if you might not like a certain news organization, you might still want to read it, if only to know what other people are reading) that a news organization can coast indefinitely on a readership built on it's prior reputation.