Market sizing issue The average fertility rate is low in the developed world. You're not selling many of these in the developing world. Even in the United Sta

Market sizing issue The average fertility rate is low in the developed world. You're not selling many of these in the developing world. Even in the United States, the government picks up the tab for ~50% of all child deliveries (those parents probably can't afford a smart pump, and if they can, I wonder why they're not paying for their child's delivery) How many high income families chose to have a mom stay at home? It seems like a fair amount, anecdotally, ~30% of my colleagues don't come back from maternity leave. And how much better is this than existing pumps? At least Juicero was categorically different than other at-home juicers, it had some interesting technology for tracking food supply chains, and offered a recurring revenue model - it can justify a high customer acquisition cost if it can get lucrative customers. This doesn't seem to have a reoccurring, indefinite revenue stream. Even if you can make money off each use, eventually the kid is going to get weaned.