> In The Emoji Code, Vyvyan Evans takes aim at the Unicode Consortium, painting it as an institution in the mould of the Académie française, tyranically subjuga

> In The Emoji Code, Vyvyan Evans takes aim at the Unicode Consortium, painting it as an institution in the mould of the Académie française, tyranically subjugating the linguistic will of the people by restricting their free use of cartoon icons, behind it all compelled by Silicon Valley corporate greed, since the members of its technical committee include such blue-chip tech companies as Apple, Google, Facebook and IBM. This is bullshit. I just finished reading this book and Evans does nothing of the sort. Evans is a respected linguist who takes his training and applies it to emoji. I also have some training in linguistics and the only thing that really bothered me about the book is that it wasn't academic enough. I thought it was a bit too pop-sci, but this just means it wasn't written with people like me in mind. It was written for a more lay audience and that's OK. Evans does a very good job of explaining complex subjects to people without any prior exposure to academic linguistics. In general, The Emoji Code is a good book. I just would have preferred something a bit deeper. The real strength in Evans book for me was his discussion of Emoji's metonymic and metaphorical qualities. This helped me place it in a context of what I already knew in cog-ling. But I'm really digressing here. It's a good book for a non-academic audience. And this review is kinda click baity.