Your creds don’t convince me. Maybe if you expressed how painful it was for you to wear the pump...or any of the points I’m about to make. My wife stopped usin

Your creds don’t convince me. Maybe if you expressed how painful it was for you to wear the pump...or any of the points I’m about to make. My wife stopped using the pump altogether because of discomfort and the knowledge that saliva-to-aureola contact is healthier for the child. The price really isn’t the problem as insurance will cover at least part of it, and it is marketed to breastfeeding women who have jobs and health insurance (have the means to make the purchase), and the developer is sending clear signals they understand the price issue and the price will likely scale down as production scales up. And there’s also an exit strategy as Medela would probably buy them too. The key problems for this market are breast pumps are often handed down to other families, limiting the sales potential, and there is a large segment that will prefer contact breast feeding over pumping due to the health benefits. And why is it that when a man understands the full implications of a crowdsourcing campaign and chums the water with press, he’s a “growth hacker”, yet you employ an invective by labeling this woman’s effort as “Submarine PR”?