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Pumping is painful, and women who pump are often working moms, so they'll have money. Getting rid of daily physical pain is worth a lot of money. I'm flabberg

Pumping is painful, and women who pump are often working moms, so they'll have money. Getting rid of daily physical pain is worth a lot of money. I'm flabbergasted why this isn't a "shut up and take my money" situation.

maxerickson 9y ago
Maybe market size? There are ~4 million births per year in the US. What percentage of women buy a pump?
- sidlls 9y ago
  The market is not just women. Hospitals purchase hospital grade pumps for rental. And the percentage of women who purchase pumps might increase with more and better options and affordability through insurance, etc.
  - maxerickson 9y ago
    The demand is still limited by the number of births. Rentals just make them more available. Anyway, my question isn't meant to be dismissive, the rough percentage of recent mothers that choose to use a pump is important information in trying to figure out the potential market size.
alexanderstears 9y ago
Market sizing issue The average fertility rate is low in the developed world. You're not selling many of these in the developing world. Even in the United States, the government picks up the tab for ~50% of all child deliveries (those parents probably can't afford a smart pump, and if they can, I wonder why they're not paying for their child's delivery) How many high income families chose to have a mom stay at home? It seems like a fair amount, anecdotally, ~30% of my colleagues don't come back from maternity leave. And how much better is this than existing pumps? At least Juicero was categorically different than other at-home juicers, it had some interesting technology for tracking food supply chains, and offered a recurring revenue model - it can justify a high customer acquisition cost if it can get lucrative customers. This doesn't seem to have a reoccurring, indefinite revenue stream. Even if you can make money off each use, eventually the kid is going to get weaned.

maxerickson 9y ago

Maybe market size? There are ~4 million births per year in the US. What percentage of women buy a pump?

sidlls 9y ago
The market is not just women. Hospitals purchase hospital grade pumps for rental. And the percentage of women who purchase pumps might increase with more and better options and affordability through insurance, etc.
- maxerickson 9y ago
  The demand is still limited by the number of births. Rentals just make them more available. Anyway, my question isn't meant to be dismissive, the rough percentage of recent mothers that choose to use a pump is important information in trying to figure out the potential market size.

alexanderstears 9y ago

Market sizing issue The average fertility rate is low in the developed world. You're not selling many of these in the developing world. Even in the United States, the government picks up the tab for ~50% of all child deliveries (those parents probably can't afford a smart pump, and if they can, I wonder why they're not paying for their child's delivery) How many high income families chose to have a mom stay at home? It seems like a fair amount, anecdotally, ~30% of my colleagues don't come back from maternity leave. And how much better is this than existing pumps? At least Juicero was categorically different than other at-home juicers, it had some interesting technology for tracking food supply chains, and offered a recurring revenue model - it can justify a high customer acquisition cost if it can get lucrative customers. This doesn't seem to have a reoccurring, indefinite revenue stream. Even if you can make money off each use, eventually the kid is going to get weaned.