> She and her husband, Jeffrey Alvarez, managed to raise $6.5 million from investors after starting the business together in 2013. But they’ve recently hit a wa

> She and her husband, Jeffrey Alvarez, managed to raise $6.5 million from investors after starting the business together in 2013. But they’ve recently hit a wall. With few VCs willing to fund the product, they’re turning to Kickstarter in the hopes of keeping their company running. The campaign, with an initial goal of $100,000, is expected to start Thursday. “If VCs don’t want this, then we know parents and mothers do,” Alvarez said. 1. This sounds like there's more of an issue of money drying up for hardware products. 2. This also seems conveniently timed for their KS launch :) Well played.